Identity-Based SystemsBuilt for the all-or-nothing brain.

Your second mind
for who you're becoming.

You juggle a dozen versions of yourself every day. Most apps track one goal and call it a system. Backmind holds all of your identities — and stays with you when focus shifts.

See how it works
Backmind
🏃Athletic ManRecoverable
Exercise 4x/week
1/4
Stretch daily
2/7
📚ReaderAhead
Read 30 min
7/7
👨‍👧Present DadOn Track
Quality time daily
5/7
≤5 beers/week
2/5
01 — The Problem

92% of habit trackers are abandoned
within 60 days.

You want to be athletic, a better parent, a successful founder — all at once. But when one identity takes over, the others go dark. Every app treats you like you only have one mode — and then waits for you to remember the rest on your own.

02 — The Insight

You don't rise to the level of your goals. You fall to the level of your systems.

Goal-Based

“I want to run a marathon.” — Focused on outcomes. Easy to abandon when life gets hard.

Identity-Based

“I'm becoming a runner.” — Focused on who you're becoming. Every small action is a vote for that identity.

Backmind doesn't track your goals.
It tracks who you're becoming.

We know calling yourself a runner doesn't make you one. That's why Backmind tracks your actual behaviors — not your aspirations. Your identity earns its status through what you do, not what you declare.

03 — How It Works

Define who you want to be.
Backmind builds the system around it.

Start with identities — who you're becoming. Add the positive behaviors that build them (we call these building blocks). Set limits that protect them (guardrails). Then just talk about your day.

Become an early believer.

Backmind is coming soon. Get early access and be the first to meet the mind in the background.

30-day free trial — full AI, no restrictions.
$15/monthStandard
$10/monthFounding Member rate
200 of 200 founding spots remaining

No free tier. Real AI costs real money — we absorb ~$4/month in AI costs per user so you get the full experience from day one.

Apple subscription only. Cancel anytime in Settings. No separate billing system. No cancellation barriers. No tricks.

Early access members get Founding Member pricing

No spam. Just a heads up when we launch.

I built Backmind because I kept losing sight of who I was becoming. Not because I lacked goals — but because I had too many versions of myself to keep track of. I needed something that could hold all of them gently. I hope it helps you too.

— Darian